Sleepy's use independent contractors for delivery services to our customers and during this time we want to support these small business owners and our customers to ensure safety for all. This may mean some interruptions to our normal delivery service and Free Old Mattress Removal which will be based on advice obtained from the Australian Government and the precautionary measures our delivery contractors determine necessary. If you are purchasing in one of our Sleepy’s showrooms or online, our staff will confirm the current status and keep you updated until your order has been delivered. If you are unable to accept the delivery due to illness or quarantine, you can arrange an alternative delivery time with the store. We are committed to continuing Sleepy’s amazing customer experience from the start of your mattress selection through to post purchase, delivery and beyond.
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Franchise Buyer Strategy
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Franchise Buyer Strategy
April 8th, 2018
Growth Strategy – Sleepy’s Engages ‘Franchise Buyer’
Sleepy’s has recently engaged franchise marketing specialists Franchise Buyer to lift Sleepy’s brand presence to prospective franchisees.
The strategy involves a mix of hard copy and digital (Franchisee Buyer magazine), national and state email blasts, franchisee interviews and photography of stores.
Key points to interest prospective franchisees are:
- $1.3m average franchisee annual sales (2016 calendar year)
- 15% average growth in gross profit $ for the 2016 year
- 7% average sales growth in like for like stores
- Expanding network of 23 stores.
Why become part of Sleepy’s?
An ever-growing trend is the awareness of how beneficial a good night’s sleep really is to good health.
- Smaller shop floor sizes = lower fit out costs
- Fewer staff – the business can run with you and just two (2) other floor staff. You can really focus on sales
- Lower stock holdings – our smaller store formats require less holding stock with a showroom holding around 40-50 beds
- Part of a strong competitive advantage in the market.
We’ve also worked hard to ensure we are positioned as the absolute ‘go-to’ experts in bedding in the country. Our endorsement by the Chiropractors Association of Australia (CAA) gives our franchise partners a strong competitive advantage in the market.
Why not have an obligation free chat about Sleepy’s and your future – for more details please call Guy Elliott 0434 254 154.